Forget the theory—this crash course shows you how businesses solve real problems. You’ll learn the fundamentals like hypothesis testing, market research, business models, and customer personas. Through hands-on activities and analyzing real case studies, you’ll define your project type—whether it’s a business, non-profit, or media—and conduct user research to validate your idea. By the end, you'll have the tools to turn your idea into a real-world project.

In this workshop, you'll learn how to turn your ideas into real products—fast. Using AI and no-code tools, you'll define your MVP strategy and launch your first version, getting your project off the ground in no time.

In this workshop, you'll learn how to turn your project into a customer magnet. From creating a launch plan to using outreach strategies like cold emails and partnerships, you’ll experiment with sales tactics to secure your first  customers.

:In this workshop, you’ll learn how to make your project not just work—but thrive financially. Whether it’s a business, non-profit, or media project, you'll map out your financials, pricing structure, and sustainability plan, then integrate it into your Masterpiece Memo. By the end, you’ll have the financial strategy to make your project a real success.

In this workshop, you’ll learn how to position yourself as an expert and start growing a loyal audience. You’ll define your content pillars, set up your accounts, and craft a solid content plan to attract your first followers and create meaningful connections. By the end, you’ll have the foundational skills to build a real audience that supports your work.

Be an ambassador for your favorite company. Create a marketing video for your favorite product and have the company use it.

You’ll learn essential visual and video communication skills, how to grab and hold attention, and digital marketing fundamentals. By pitching to companies, you’ll also get an opportunity to see your ideas come to life, understand how businesses operate, and receive feedback from the industry.

Great ideas need great mentors. This week, you’ll learn how to connect with high-value advisors who can help you level up. You’ll research potential mentors, craft outreach messages that grab attention, and set up meetings with people who can open doors for your project. By the end, you'll have secured your first advisor and built the credibility you need to push forward.

In a world where AI can create content in an instant, what makes you stand out is offering something truly original. This week, you’ll learn how to think differently by developing your own unique perspective that challenges the usual way of thinking. You’ll build a system to organize your research and ideas, then dive deep into your topic to find that fresh angle. By the end, you’ll have a bold, original viewpoint that makes you stand out from the crowd.

In this workshop, you’ll learn how to rapidly build and launch a product using AI and no-code tools. The goal? To move from idea to action without getting bogged down in perfectionism. You’ll pick a small project—whether it's a landing page, web app, or automation tool—and rebuild it using AI tools. If you're already working on your masterpiece, you can dive right into building something related. By the end, you’ll have the confidence to execute quickly and get your project off the ground fast.

In a world overwhelmed by information, standing out means becoming the go-to expert in a specific area. This week, you’ll learn how to build your personal monopoly by dominating a niche that aligns with your expertise. You’ll refine your online presence, develop your personal brand, and create a long-term strategy for authority-building that keeps you at the top of your field. By the end, you’ll have a plan to not just participate in your industry—but own it.

Get inside your customers’ minds! In this session, you’ll conduct user research, analyze customer behavior, and gather real feedback to refine your product. Learn how to spot patterns, uncover pain points, and turn insights into action.

Your product is live—now make it better. Using user research, you'll define and implement the next iteration, whether it’s adding new features, improving usability, or repositioning for a stronger market fit.

Your idea is solid—now let’s make it sustainable. You’ll refine your revenue streams, pricing strategy, and overall business model to ensure long-term growth and profitability.

Time to level up your sales game. Learn how to craft the perfect pitch, close deals with confidence, and convert leads into loyal customers. Through direct outreach strategies, you'll refine your approach and drive real results.

Your marketing funnel is the key to growth—so let’s make it work. You’ll analyze and optimize your customer journey, identifying weak points, boosting conversions, and testing new distribution channels. Whether it’s refining messaging, improving landing pages, or experimenting with new platforms, this session is all about maximizing impact.

An engaged audience creates unlimited opportunities. Learn how to position yourself as an expert, craft compelling content, and implement proven strategies to attract and retain followers. You’ll develop a personalized growth plan, ensuring your audience is not just bigger—but more engaged and valuable.

Growth is about testing, learning, and iterating fast. In this session, you’ll run real-time experiments on audience engagement, revenue models, and distribution channels. Using data-driven insights, you’ll refine your approach, double down on what works, and pivot where needed.

AI is evolving fast—are you keeping up? In this rotating session, you’ll test and apply the latest AI tools that are reshaping industries. Whether it’s automation, content creation, advanced analytics, or new creative applications, you’ll experiment with cutting-edge tools and learn how to integrate them into your work.

Bold ideas open doors. In this session, you’ll sharpen your thinking and refine your unique point of view—one that challenges the norm and makes people pay attention. You’ll learn how to frame your expertise in a way that resonates, communicate ideas with impact, and position yourself as a go-to voice in your field.